{"id":1969,"date":"2024-08-07T10:45:08","date_gmt":"2024-08-07T07:45:08","guid":{"rendered":"https:\/\/berru.org\/?p=1969"},"modified":"2024-08-07T10:45:08","modified_gmt":"2024-08-07T07:45:08","slug":"sanal-medya-fenomenlerinin-reklamini-yaptiktan-sonra-urunlere-olan-guveniniz-artiyor-mu","status":"publish","type":"post","link":"https:\/\/berru.org\/index.php\/2024\/08\/07\/sanal-medya-fenomenlerinin-reklamini-yaptiktan-sonra-urunlere-olan-guveniniz-artiyor-mu\/","title":{"rendered":"Sanal Medya Fenomenlerinin Reklam\u0131n\u0131 Yapt\u0131ktan Sonra \u00dcr\u00fcnlere Olan G\u00fcveniniz Art\u0131yor Mu?"},"content":{"rendered":"

HABER MERKEZ\u0130-<\/strong> G\u00fcn\u00fcm\u00fcz\u00fcn dijital \u00e7a\u011f\u0131nda sosyal medya g\u00fcnl\u00fck hayat\u0131m\u0131z\u0131n vazge\u00e7ilmez bir par\u00e7as\u0131 haline geldi. Giderek daha pop\u00fcler hale gelen bir olgu da, etkileyicilerin kullan\u0131c\u0131lar\u0131n sat\u0131n alma kararlar\u0131 \u00fczerindeki etkisidir. Bu etkileyicilerin reklamlar\u0131, tan\u0131tt\u0131klar\u0131 \u00fcr\u00fcnlere olan g\u00fcvenimizi etkiliyor mu?<\/p>\n

Sanal medyan\u0131n hayat\u0131m\u0131za hakim oldu\u011fu bir \u00e7a\u011fda, etkileyicilere ve sunduklar\u0131 reklamlara k\u00f6r\u00fc k\u00f6r\u00fcne g\u00fcvenmenin tuza\u011f\u0131na d\u00fc\u015fmek kolayd\u0131r<\/strong><\/p>\n

Bunun gibi videolar, bir influencer \u00fcr\u00fcn\u00fc duyurdu\u011funda, \u00fcr\u00fcn\u00fcn kalitesini ve hatta kullan\u0131\u015fl\u0131l\u0131\u011f\u0131n\u0131 teyit etmeden, t\u00fcketicinin bir \u00fcr\u00fcne olan g\u00fcvenini art\u0131rabilir. Kullan\u0131c\u0131lar\u0131n markalara olan g\u00fcveni art\u0131k takip\u00e7i say\u0131s\u0131na veya \u00fcr\u00fcn\u00fcn reklam\u0131n\u0131 yapacak influencer\u0131n kim oldu\u011funa ba\u011fl\u0131.<\/p>\n

Snapchat taraf\u0131ndan y\u00fcr\u00fct\u00fclen yeni bir ara\u015ft\u0131rma, sanal medyan\u0131n kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131n\u0131 ve e\u011filimlerini \u015fekillendirmede hayati bir rol oynad\u0131\u011f\u0131n\u0131 do\u011frulad\u0131. 6.000’den fazla kat\u0131l\u0131mc\u0131n\u0131n yer ald\u0131\u011f\u0131 bir deneye dayanarak bu olgu a\u00e7\u0131k\u00e7a ortadad\u0131r. Sonu\u00e7lar, kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcnlerin \u00e7o\u011funu sat\u0131n almak i\u00e7in etkileyicilere ve \u00fcnl\u00fclere ba\u011fl\u0131 oldu\u011funu g\u00f6sterdi.<\/p>\n

Sanal medyan\u0131n hayat\u0131m\u0131za hakim oldu\u011fu bir \u00e7a\u011fda, etkileyicilere ve sunduklar\u0131 reklamlara k\u00f6r\u00fc k\u00f6r\u00fcne g\u00fcvenmenin tuza\u011f\u0131na d\u00fc\u015fmek kolayd\u0131r. Sonu\u00e7 olarak, etkileyicilerin g\u00f6r\u00fc\u015fleri \u00f6znel ara\u015ft\u0131rmalar\u0131n ve ki\u015fisel deneyimlerin yerini almamal\u0131d\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"

HABER MERKEZ\u0130- G\u00fcn\u00fcm\u00fcz\u00fcn dijital \u00e7a\u011f\u0131nda sosyal medya g\u00fcnl\u00fck hayat\u0131m\u0131z\u0131n vazge\u00e7ilmez bir par\u00e7as\u0131 haline geldi. Giderek daha pop\u00fcler hale gelen bir olgu da, etkileyicilerin kullan\u0131c\u0131lar\u0131n sat\u0131n alma kararlar\u0131 \u00fczerindeki etkisidir. Bu etkileyicilerin reklamlar\u0131, tan\u0131tt\u0131klar\u0131 \u00fcr\u00fcnlere olan g\u00fcvenimizi etkiliyor mu? Sanal medyan\u0131n hayat\u0131m\u0131za hakim oldu\u011fu bir \u00e7a\u011fda, etkileyicilere ve sunduklar\u0131 reklamlara k\u00f6r\u00fc k\u00f6r\u00fcne g\u00fcvenmenin tuza\u011f\u0131na d\u00fc\u015fmek kolayd\u0131r […]<\/p>\n","protected":false},"author":2,"featured_media":1970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"0","show_view_counter":"0","show_featured":"1","show_post_meta":"1","show_post_author":"0","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"1","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trendler","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_review":[],"enable_review":"0","type":"percentage","name":"","summary":"","brand":"","sku":"","good":[{"good_text":""}],"bad":[{"bad_text":""}],"score_override":"0","override_value":"","rating":[{"rating_text":"","rating_number":"10"}],"price":[{"shop":"","price":"","link":"","icon":""}],"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"jnews_post_split":{"enable_post_split":"0","post_split":[{"template":"1","tag":"h2","numbering":"asc","mode":"normal","first":"0","enable_toc":"0","toc_type":"normal"}]},"footnotes":""},"categories":[55],"tags":[],"class_list":["post-1969","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-dijital-medya","post_format-post-format-video"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/berru.org\/wp-content\/uploads\/2024\/08\/photo_2024-08-07_10-39-33.jpg","_links":{"self":[{"href":"https:\/\/berru.org\/index.php\/wp-json\/wp\/v2\/posts\/1969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/berru.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/berru.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/berru.org\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/berru.org\/index.php\/wp-json\/wp\/v2\/comments?post=1969"}],"version-history":[{"count":1,"href":"https:\/\/berru.org\/index.php\/wp-json\/wp\/v2\/posts\/1969\/revisions"}],"predecessor-version":[{"id":1971,"href":"https:\/\/berru.org\/index.php\/wp-json\/wp\/v2\/posts\/1969\/revisions\/1971"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/berru.org\/index.php\/wp-json\/wp\/v2\/media\/1970"}],"wp:attachment":[{"href":"https:\/\/berru.org\/index.php\/wp-json\/wp\/v2\/media?parent=1969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/berru.org\/index.php\/wp-json\/wp\/v2\/categories?post=1969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/berru.org\/index.php\/wp-json\/wp\/v2\/tags?post=1969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}